Founding on shared philosophies with Di Di Chan of FutureProof Retail

<p>Multiple factors contribute to the success of a company. You need a revolutionary idea, the right team and available funds, but sometimes these aren’t enough.</p><p>The right go-to-market strategy is also required and for that, you need perfect timing to get out there.</p><p>In the case of <a href="https://www.linkedin.com/in/di-di-chan/">Di Di Chan</a> and <a href="https://www.futureproofretail.com/">FutureProof Retail</a>, the first run of their innovative touch-free technology in brick and mortar retail stores was met by factors that cooled what could’ve been a red-hot launch.</p><p>When Covid-19 and the ensuing lockdowns hit, however, their product went from a convenience into a necessity. FutureProof Retail was quick to react by helping the community in any way it could, and the returns for both community safety and corporate citizenship have never been higher.</p><p>Di Di and her company’s story are an inspiration to any startup founder, and to anyone thinking of starting a business. It’s a story of how a great idea can be put together, about hanging in there even when the results aren’t what you expect them to be. It’s a story about how profits aren’t the sole motivation you should have for your business. </p><p>Listen to this episode to get insight and inspiration on how proper timing, and persevering when it isn’t there yet, shouldn’t derail your ambitions and goals when starting a business. </p><p>For more business ideas that carry enlightening inspiration, visit us at <a href="https://www.leadersofb2b.com/">LeadersofB2B</a>.</p>