Founders Series #4: Paul McCarthy-Brain, MD at Flip-Pay, on Growing a SaaS Business

<p><span style="font-weight: 400;">Flip-Pay was founded in 2015 to rethink content monetisation in a world where print and advertising revenues were declining. The Irish technology company delivers the world's most advanced content monetisation engine for digital publishers, handling micro-payments, subscriptions, news, video, audio streaming, full analytics, customer service modules and much more. Paul McCarthy-Brain is the company’s co-founder and MD, and he joins the show to share how the SaaS business has evolved over the years. </span>   <span style="font-weight: 400;">In this episode, we delve into how Flip-Pay works and what it's like to operate as a SaaS business. We discuss their B2B marketing strategies, micro-pivoting, having side projects, what they look for when hiring new employees, and the future of paywall and subscription models. </span><br /> <br /> <strong>Links mentioned</strong></p> <p><a href="https://www.flip-pay.com/"><span style= "font-weight: 400;">Flip-Pay</span></a></p> <p><a href= "https://www.linkedin.com/in/paul-mccarthy-brain-6b5824/"><span style="font-weight: 400;"> Paul's LinkedIn</span></a></p>