Forecasting CAC in Uncertain Times

<p>With consumer confidence at record-low levels, only one thing’s for sure: you’ll have to pay more to acquire new customers. But how do you forecast this all-important metric heading into the uncertainty of 2023? This week, Richard and (mostly) Taylor talk with CTC Ecommerce Data Analyst Steve Rekuc about building — and outperforming — your 2023 CAC forecast.</p> <p>Show Notes:</p> <ul> <li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com"><u>podcast@commonthreadco.com</u></a> to ask us any questions you might have about the world of ecomm.</li> <li>Want more data? Subscribe to the DTC Index for weekly updates on 27+ metrics across 5 industry verticals: <a href="https://bit.ly/3FwiSBA"><u>https://bit.ly/3FwiSBA</u></a></li> <li>Grab your tickets to the Ecommerce Marketing Summit from Agorapulse: <a href="https://bit.ly/3UGWU3p"><u>https://bit.ly/3UGWU3p &nbsp;</u></a></li> <li>Get a $200 credit with Insense: <a href="https://bit.ly/3THck7S"><u>https://bit.ly/3THck7S</u></a></li> </ul>