Following up with the right question in marketing with Michael Ashford

<p>Michael Ashford is Director of Marketing at The Receptionist, a TEDX speaker, and the host of “The Follow-Up Question” podcast. With a journalism background, Michael has transferred his ability to ask the right questions in the marketing world. In this episode, Brett and Michael discuss modern-day marketing, attribution, gated content, car commercials, and much more. </p><p>0:00 Intro <br>1:01 Conversation with Michael <br>1:55 Marketing philosophy <br>5:15 Curiosity VS certainty <br>9:02 Car commercials <br>11:10 Resonance <br>12:12 Journalism background <br>16:30 Listening and communicating <br>19:08 Art of question asking <br>23:57 Intuition and facts <br>26:50 Measuring attribution <br>28:38 How to ask better questions <br>31:38 Links <br>32:25 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Michael:| <a href="https://podcasts.apple.com/us/podcast/the-follow-up-question/id1524211779">Podcast </a>| <a href="https://michaelashford.com/">Website </a>| <a href="https://www.linkedin.com/in/michael-ashford-32620531/">LinkedIn </a>| <a href="https://thereceptionist.com/">The Receptionist</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>