FoA 262: Specialty Crops and Agtech with Allan Fetters

<p><span style="font-weight: 400;">My guest today, Allan Fetters, is a third generation agriculturalist who has worked in agribusiness for over 30 years. I say agriculturalist, because he was not born into a farm family, but a family that has been working selling products to farmers. However, he recently also started doing some farming himself in addition to his consulting. </span></p> <p><span style="font-weight: 400;">In today’s episode, I try to glean as many insights as I can from Allan’s vast experience in agriculture technology. We touch many of the important aspects of specialty crop agtech such as water, labor, pest management, and the need for yield data. Allan explains why he believes that we are still in the very early days of digital agriculture. </span></p> <p><span style="font-weight: 400;">I could spend several minutes describing Allan’s successful career, but I’ll sum it up by telling you that he has spent most of his career in field research, sales, marketing, business management, and technology development and implementation. Until 2019 Allan worked as the director of technology at Simplot, the global agribusiness based right here in my area of Boise, Idaho. </span></p> <p><span style="font-weight: 400;">Currently, as principal of AGceleration Advisory Service, Allan works with companies to introduce new innovations to agriculture, including testing, evaluating, and analysis. </span></p> <p style="text-align: center;"><strong><em>Join the FOA Community!</em></strong></p> <p style="text-align: center;"><span style="font-weight: 400;">Be sure to join the new</span> <a href= "https://www.patreon.com/agriculture"><span style= "font-weight: 400;">Future of Agriculture Membership</span></a> <span style="font-weight: 400;">for even more valuable information on the future of the ag industry. I’m sending out my email newsletter on a more regular basis, focusing on what I call the front lines of agtech: where product meets producer. You can sign up for that at</span> <a href= "http://www.futureofag.com/">