FoA 259: [Tech-Enabled Advisor Series] Shannon Winny, Owner and Senior Agronomist at GroWest Ag Ventures

<p style="text-align: center;"><strong>Today’s episode is brought to you by</strong> <a href= "https://farmqa.com"><strong>FarmQA</strong></a> <strong>(</strong><a href= "http://www.farmqa.com"><strong>www.FarmQA.com</strong></a><strong>) </strong></p> <p><span style="font-weight: 400;">Today’s guest is</span> <a href= "https://growest.ca/company/"><span style= "font-weight: 400;">Shannon Winny</span></a> <span style= "font-weight: 400;">with</span> <a href= "https://growest.ca"><span style="font-weight: 400;">GroWest Ag Ventures</span></a> <span style="font-weight: 400;">in Central Saskatchewan. She is a Professional Agronomist and a Certified Crop Advisor. About 18 months ago she decided to start her own company to meet the need for independent agronomy services in Saskatchewan.</span></p> <p><span style="font-weight: 400;">Farming is a team sport. Certainly nobody shares the same risk profile as a farmer, but every successful farmer that I can think of has strong relationships with people like consultants, agronomists, farm marketers, other farmers, extension agents, researchers, and more. These trusted advisors often serve as the extension of that farm business and play critical roles in the decision-making. </span></p> <p><span style="font-weight: 400;">These individuals are all too often overlooked by agtech companies and agribusinesses. So this summer I’m hosting a tech-enabled advisor series. One episode per month will be dedicated to featuring one of these trusted advisors to learn about their business, their tech stack, and how they view the future of agriculture as it pertains to the farmer customers in their area.</span></p> <p><strong><em>“I saw the fit that farms need a hundred percent unbiased, independent agronomy recommendations. It's really hard as the retail agronomist to maintain a hundred percent and be a hundred percent impartial when you know what's in the chem shed, how much margin you're making off specific products, stuff like that. So I decided to go the completely independent route.” -