FoA 234: What Data do Farmers Trust? In10t Series Finale

<p><span style="font-weight: 400;">This is the series finale of exploring agtech adoption with In10t. Co-founder and COO Kevin Heikes joins as co-host to setup this episode which features Josh Miller and Elizabeth Blessum from BASF. </span></p> <p><span style="font-weight: 400;">Make sure you listen to the other three episodes in the series: </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">FoA 226: The Problem with Farm Data</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">FoA 215: Bridging the Gap Between Farmers and Agtech</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">FoA 194: Accelerating Agtech</span></li> </ul> <p><span style="font-weight: 400;">Kevin reflects on the journey of founding In10t and what we’ve covered in these episodes as well as in his first two</span> <em><span style="font-weight: 400;">Future of Agriculture</span></em> <span style= "font-weight: 400;">appearances on FoA 028 and 062.</span></p> <p><strong>“When technology gets in the way of innovation, no one is happy.” - Kevin Heikes</strong></p> <p><span style="font-weight: 400;">Josh Miller is a technical market manager for plant health at BASF. He describes the thousands of farmer trials that have been a part of bringing their Revysol brand fungicides to the market. He emphasizes the importance of trust and transparency when performing on-farm trials. </span></p> <p><strong>“I think (on-farm trials) is becoming part of our DNA. It’s not just about the data. It’s about the experience, and it’s about where the data comes from. That’s really the critical part.” - Josh Miller</strong></p> <p><span style="font-weight: 400;">Elizabeth Blessum worked with Josh on the Revex platform (short for “Revysol experience”) as part of her professional development program at BASF. She is now an Agronomic Solutions Advisor with the company. </span></p> <p><strong>“I think it comes down to believability. I’m a visual learner - I like to see things myself. So I have better luck