Flashback Friday - Lessons in Product and Pricing
Flashback Friday - Lessons in Product and Pricing

Flashback Friday - Lessons in Product and Pricing

Ranz Kyle

28 min0 plays0 favorites
Success & Inspiration
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Description

What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of<a href='http://www.skmurphy.com/'> SKMurphy</a>, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with selling your new products.   Got a question for us? A topic you’d like to hear discussed? Feedback? Email us at <a href='mailto:experts@pragmaticmarketing.com'>experts@pragmaticmarketing.com</a>.

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hannah_road

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