Fix your email marketing problems with Prav De Silva, The Thoughtful Agency

<p><a href="http://www.thethoughtfulagency.com">Prav De Silva</a>, founder and chief growth officer at <a href="http://www.thethoughtfulagency.com">The Thoughtful Agency</a> said it best - “email marketing is dead for people that aren’t using it correctly.” </p><p>After ten years of experience working for large brands and icons like Glue Store, Tiger Mist, Sydney’s Bondi Icebergs, and Tim Cahill and Cahill+, Prav takes a different approach to convert his engagement into sales. His work with his team at The Thoughtful Agency specialize in a range of strategies, from digital and e-commerce to CRM marketing. Learn some of his and The Thoughtful Agency’s practices in this episode.</p><p> </p><p><strong>What you will learn from this episode:</strong></p><ul><li>What to brainstorm before initiating an e-commerce strategy</li><li>Applying an influencer-marketing strategy</li><li>Optimizing your email marketing with customer segmentation</li><li>How to reactivate an inactive customer</li><li>Identifying the email automation workflow</li><li>The psychology behind email competitions</li><li>The effects applying  dynamic retargeting on your sales</li></ul><p> </p><p><strong>Notable quotes:</strong></p><ul><li>“Email marketing is dead for people that aren’t using it correctly”</li><li>“One of the most successful executions we've done is a unique experience. So it could be a trip to Palm Springs. It could be a trip to Bali.”..</li><li>“Australians love to travel, right? So you put up a trip in front of them, sponsored by the brand. And you're able to generate, you know, close to seven, 10,000 new database subscribers”</li><li>“Treat influencers like media”</li></ul><p> </p><p><strong>Resources mentioned:</strong></p><ul><li><a href="http://www.thethoughtfulagency.com">The Thoughtful Agency</a></li><li><a href="https://mailchimp.com/">MailChimp</a></li><li><a href="https://www.drip.com/">Drip</a></li><li><a href="https://www.shopify.com.au/">Shopify</a></li><li><a href="https://global.jd.com/">JD</a></li><li><a href="https://w