Five Secrets to Writing Well - Tips for Action, Engagement, and Growth

There's a line in a song that says "Words are hotter fire. Words are wetter than water." You might not think that words possess a superpower that can help you change the world, but if you're in the job of influencing people to change, language is your secret weapon.  <br><br> In this episode, I talk through some of the mistakes I see people make and how you can get better at crafting your written story and your copywriting. I hope you take the time to master the art of sculpting words that deeply move people, and through that, you can spark a revolution.   <br><br> I recommend you read these books: On Writing Well, by Willian Zinsser https://amzn.to/2Ty9qsr  The Sense of Style, by Steven Pinker https://amzn.to/3dDF6DH <br><br> * * *  <br><br> How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com <br><br> Join my Gamify the Planet masterclass training in climate action design for $25 / month http://katiepatrick.com/gamifytheplanet  <br><br> Get a copy of the book, How to Save the World on Amazon <br><br> This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. <br><br> Contribute a monthly donation to the How to Save the World podcast at patreon.com/katiepatrick <br><br> Follow on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn <br><br> Book a 90-minute Idea Storming Call with Katie: https://calendly.com/katiepatrick