Five Fab Insights to Fortify Your Social Enterprise

<p>PART 1 // Purpose-Driven Enterprises Forging a Future Thru Covid-19</p><p>The CEO Business Roundtable in the US concluded, for the first time in history, that the primary purpose<br>of corporations is a combination of profit and purpose.</p><p>It is abundantly clear that the future belongs to purpose-driven organizations. While the long-term trend<br>was already headed towards enterprises weaving a purpose into their business, COVID has essentially<br>sped this transition, explains Gordon.</p><p>1.855.610.1710 NAILTHENUMBERS.COM</p><p>THE GAB LAB // SOCIAL MEDIA MAP</p><p>"Businesses with a clear social purpose are as, if not more, profitable than businesses without,” suggests research. As more and more businesses are committing to a social purpose, millennials are catching the drift and expecting all businesses to have a larger purpose.</p><p>So... why should you care about this?</p><p>Well, funders and consumers alike are supporting businesses that strive to have a positive impact. If you’re missing the Purpose train, you’re going to see your topline wither. Curious about who shined their way through COVID? The innovators.</p><p>This, and a lot more, awaits you in Part 1 as Gordon takes us through the options that Founders have in terms of legally structuring their social-based enterprise.</p><p>PART 2 // Remodeling the Operating Expenses</p><p>COVID fell from the sky and crash-landed on the center of income statements, right where it hurts—the operating expenses.</p><p>Even with a shrinking topline, operating expenses continued to shower their wrath on well-intended purpose-driven Founders.</p><p>Sure, you may have saved-up on rent. But engaging a remote team comes with additional costs of technological infrastructure.</p><p>There’s a silver lining, though. As Gordon highlights, funders have stepped up and provided leeway for additional operating expenses by removing some of the restrictions. This provides an interesting opportunity for businesses to remodel their operating cost structure.</p><p>Go