Five Benefits of Google Tag Manager

<p>If your business has a website, you’ve probably heard of Google Tag Manager, which is the <em>free</em> software tool that gives you the ability to install different types of tags on your website. </p> <p>In the past, companies needed a web developer on their team in order to track codes. With hundreds of codes to track, this got a bit complicated to update and maintain. Google Tag Manager came in and solved the problem by storing all tags in one place—the Google Tag Manager account.</p> <p>On this episode of <em>SmartBug on Tap</em>, I share five benefits of Google Tag Manager.</p>