FitTrack's Journey to $100M GMV w/ Jeff Sawyer Lee

<p>On today’s episode, Kunle is joined by Jeff Sawyer Lee, Founder of <a href="https://getfittrack.com/">FitTrack</a>. Jeff is a Toronto-based entrepreneur and growth marketer who has taken multiple brands from incubation to 8 figures within the past 5 years.</p><p><br></p><p>In one of our recent episodes, we showcased a business that hit 8-figures on the back of steady annual growth. But there are certain (rare) businesses who hit 8-figures in super quick time (we’re talking months!). As you would imagine, the challenges  of achieving such rapid growth are unique.</p><p><br></p><p>In this episode, Kunle and Jeff talk about the learnings from supercharged growth. of growing . You will get to hear about how focusing on your customer personas can help you build marketing campaigns that scale FAST, how a company must evolve as it grows, and how customer service is the secret sauce for building a 8-figure business.  This is a great episode for entrepreneurs and anyone interested in eCommerce.</p><p><br>-----------</p><p>SPONSORS:<br>This episode is brought to you by:</p><p><br><strong>Klaviyo <br></strong><br></p><p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p><p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p><p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.  </p><p><br><strong>Rewind</strong></p><p><br>This episode is brought to you by <a href="http://rewind.com/?utm_medium=cpc&amp;utm_source=podcast&amp;utm_campaign=2xecommerce">Rewind</a> - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.</p><p>Direct-to-Consumer brands like Gymshark