Fitting Into What They Already Know

<p><span style="font-weight: 400;">Hello everyone, welcome back to Launch for Profit! Today, I want to dive deep into the psychology of sales, specifically, how to craft a great sales message. </span></p> <p><span style="font-weight: 400;">The key to any good sales campaign is customer research. </span></p> <p><span style="font-weight: 400;">You need to know where your customers are on their journey. You also need to figure out where you want to jump in—are you marketing to beginners or advanced buyers?</span></p> <p><span style="font-weight: 400;">Because a key to a successful sales message is tapping into existing knowledge. If your audience is already educated on what you’re selling, it’s that much easier to sell to them. </span></p> <p><span style="font-weight: 400;">This where it’s useful to check out what they’ve been buying from your competition!</span></p> <p><span style="font-weight: 400;">In this episode, I’m going to talk about how I position a sales message so that it CONVERTS, and I’ll tell you how Russel did it, and how David Ogilvy did it for Dove.</span></p> <p><span style="font-weight: 400;">So tune in and let’s jump right into it!</span></p> <p><strong>Key takeaways:</strong></p> <ul> <li><span style="font-weight: 400;">Old-school marketers case study - David Ogilvy (02:10)</span></li> <li><span style="font-weight: 400;">How ClickFunnels tapped into and conquered their market (07:00)</span></li> <li><span style="font-weight: 400;">A dream client: a short sale cycle plus a short success cycle (09:20)</span></li> <li><span style="font-weight: 400;">Have your customer’s journey mapped out on the wall (14:50)</span></li> <li><span style="font-weight: 400;">The real questions to ask when finding your dream buyer (16:00)</span></li> </ul> <p><strong>Additional resources</strong></p> <p><span style="font-weight: 400;">Want a sustainable cash flow? Sign up for</span> <a href= "https://yourfinaloffer.com/registration-v1"><span style= "font-weight: 400;">Your Final Offer</span></a><span style= "font-weigh