First Impressions Can Be Lasting

<p class="p">When your marketing arrives in front of a prospect – email into an inbox, direct mail in the post, at somebody’s door or waiting room, a pattern interrupt on social media or as an advertisement; it can be perceived as either being an annoying pest or a welcome guest. </p> <p class="p"><strong><span class="15">You are working from home</span></strong></p> <p class="p">Imagine you are sitting, working from home. It’s around midday – and you hear knocking on your front door. </p> <p class="p">Chances are it’s someone like an Avon lady or the Jehovah Witness.</p> <p class="p">Because you have not invited anybody to come over, you think this is an annoying pest, and you are busy, so you ignore it, confident that if you ignore a pest, it will go away.</p> <p class="p"><strong><span class="15">It will tire of trying to get your attention and move on to the next house. </span></strong></p> <p class="p">The knocking goes on for a while, but you are stubborn and are good at this “ignore” game.</p> <p class="p">Next thing you know, this person has climbed over the back wall of your property, and they are now banging on the sliding glass door, which they can see you through…</p> <p class="p">So now you're kind of under an obligation to answer the door.</p> <p class="p">The message is, that all your shrubs in your front yard are on fire, and the flames are starting to lick at the front of your home.</p> <p class="p">His message was he’s called the fire brigade, but can you come out and help him fight the fire until they arrive? </p> <p class="p"><strong><span class="15">A new impression</span></strong></p> <p class="p">Now, at that second in time, he (the intruder) went from being a most annoying pest to a most welcome guest. </p> <p class="p">And the only thing that changed was… </p> <p class="p"><strong><span class="15">Right message, right time!</span></strong></p> <p class="p">In our world, the world of marketing, for a decade or so, our marketing has been losing its impact. </p> <p class="p">In our strategie