Fiona Le Brocq on brand relevance

<p><a href= "https://www.linkedin.com/in/fiona-le-brocq-a081572/?originalSubdomain=au"> <span style="font-weight: 400;">Fiona Le Brocq</span></a><span style="font-weight: 400;">, Senior Executive of Brand and Marketing at Medibank, sits down with host Mark Jones to discuss how to build brand relevance through storytelling. She talks about Medibank’s 'What is better' brand campaign, how to share the personal stories of your members, and deliver value in a market experiencing disruption.</span></p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://www.bandt.com.au/medibank-evolves-better-brand-platform-fresh-campaign/"> <span style="font-weight: 400;">Medibank's "What is better" campaign</span></a></li> <li style="font-weight: 400;"><a href= "https://www.medibank.com.au/health-insurance/why-medibank/medibank-at-home/"> <span style="font-weight: 400;">Medibank at Home</span></a></li> <li style="font-weight: 400;"><a href= "https://www.medibank.com.au/livebetter/my-medibank/using-your-cover/watch-more-of-liams-story/"> <span style="font-weight: 400;">Medibank at Home: Liam's Story</span></a></li> </ul> <p><strong> You might also like…</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/brent-smart-on-strategic-risk-taking-in-marketing/"> <span style="font-weight: 400;">Brent Smart on strategic risk taking in marketing</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/jane-power-on-long-term-value-creation/"> <span style="font-weight: 400;">Jane Power on long-term value creation</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/chris-taylor-on-marketing-australias-biggest-serial-killer/"> <span style="font-weight: 400;">Chris Taylor on marketing Australia's biggest serial killer</span></a></li> </ul> <p><span style="font-weight: 400;">The CMO Show is an award-winning podcast about brand storytelling, brought to you by Filtered Media.</span></p> <