FinTech Marketing - how to go about it?

<p><a href="https://www.linkedin.com/in/aninacheva/">Ani Petrova</a>, founder of <a href="https://www.fintechmarketinghub.com/">The FinTech Marketing Hub</a> and <a href="https://www.linkedin.com/in/aramintarobertson/">Araminta Robertson</a>, a FinTech writer at <a href="https://www.mintcopywritingstudios.com/">Mint Studios</a>, spoke to <a href="https://www.linkedin.com/in/rudolf-falat/">Rudolf Falat</a>, founder of <a href="https://www.voiceoffintech.com/subscribe">Voice of FinTech</a> podcast. </p><p>Here is what they talked about:</p><ul> <li>Araminta and Ani – how did you end up interested and working in FinTech Marketing? Why have you joined forces?</li> <li>Tell us about The Fintech Marketing Hub – what’s your mission?</li> <li>Specifically, what services you provide for FinTechs?</li> <li>Say I am a B2C FinTech early-stage start-up – what would be your advice on building a brand with a limited budget in the shortest possible space of time? Is it possible at all? </li> <li>Are online ads worth the money and effort at all? When can they work and when?</li> <li>Is traditional marketing (apart from digital) relevant and useful for FinTechs? If yes, how?</li> <li>Perhaps slightly less relevant, but what you recommend B2B start-ups? How to impress their enterprise clients?</li> <li>Can you mention some success stories of clients you have worked with? And conversely, lessons learned?</li> <li>The best book for a FinTech founder? <a href="https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4">Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine</a> and <a href="https://www.amazon.com/Fintech-Founders-Inspiring-Entrepreneurs-Changing-ebook/dp/B08295NZ2T/ref=sr_1_1?dchild=1&amp;keywords=fintech+founders+book&amp;qid=1615233888&amp;s=digital-text&amp;sr=1-1">Fintech Founders: Inspiring Tales from the Entrepreneurs that are Changing Finance</a> </li> <li>What’s in store for you this year?</li> <li>What’s the best way to reach out and