Fine Tuning Your Personal Brand So You Can Get What You Want

<p><span style="font-weight: 400;">What are people in your office saying about you when you’re not in the room? Your personal brand is everything that people think about you, say about you, and expect from you, so it is essential that you know how to present your very best. Whether you're networking within your company or convincing your boss to get on board with your great idea, promoting yourself is a critical part of your successful career. To help you get started on refining your personal brand, on this episode of the Digital Enterprise Society podcast, Thom Singer is joined by Amber Hurdle, CEO of Amber Hurdle Consulting. They discuss the importance of quality brands, how you can better promote yourself and work, and how you can better communicate inside your company and manage the time you have with your supervisor so that you can excel. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn:</span></p> <p><strong>The importance of quality employer — and personal — brands </strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Forward-thinking companies have started greatly focusing on their brand.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Company brand plays a key role in both recruiting and employee retention.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">When companies take care of their people, their people take care of their customers. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Employees have the ability to complain or praise their employers like never before with social media platforms. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Similarly, personal brands are a critical component of a successful career. </span></li> </ul> <p> </p> <p><strong>3 steps to promoting yourself within your company</strong></p> <ul> <li style="font-weight: 400;" ari