Finding the Fix: An Interview with Aaron Matthews - Part 1

<p><em>“Production companies make these amazing videos and then go ‘oh, we need to think about some music and stuff,’ and it sort of like becomes a bit of a rush. But actually, when you think about it at the same time as pre-production and you start planning out how the sound's going to work with the visuals, it elevates the video so much. And you'll know this if you've ever watched some of the latest prints, like the new James Bond trailer, and if you listen to the actual sound design on that and what's included over the top, it just takes to another level.” -- </em>Aaron Matthews</p><p>&nbsp;</p><p>This week’s guest is an audio branding expert who’s worked for some of the biggest media brands in the UK, including BBC Radio 1, Global Radio, and Bauer. He’s fine-tuned his understanding of how consumers interact with brands at a content level, and the company that he founded, Creative Fix, develops unique audio advertising content that’s relevant, distinct, and memorable.</p><p>His name is <strong>Aaron Matthews</strong>, and he has a lot to share with us in this interview about the current state of the advertising industry, especially when it comes to effective audio branding.</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> webpage) will let you know when the new podcasts are available.</p><p>&nbsp;</p><p><strong>Altering Your Emotions</strong></p><p>Regular listeners know that we usually start the interview off with a look back at my guest's earliest memories of sound, and Aaron shares the '80s music that his parents listened to with him as a child, from INXS