Find Your Red Thread with Tamsen Webster

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode learn about Tamsen's New Book!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC686.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://bit.ly/blueshift-moc">Blueshift</a></strong> and <strong><a href= "https://linkedin.com/MOC">LinkedIn</a></strong></p> <p>Moving Beyond Gladwellitis and Pinkitis to be Godinian</p> <p><a href= "https://www.marketingovercoffee.com/2018/01/19/ted-tamsen-webster/"> The Best of MoC Episode with Tamsen talking Building Presentations</a></p> <p>Getting 7 Speakers Featured at TED.com</p> <p>TED Cambridge at the Legacy Level</p> <p>What is the Red Thread?</p> <p><strong>9:18 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. <a href= "https://bit.ly/blueshift-moc">Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc</a></strong></p> <p>The 5 Elements - Goal, Problem, Truth, Change, Action</p> <p><strong>20:09</strong> <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href= "https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>You can only create the conditions for change</p> <p>Action vs. Change</p> <p>Maintaining Smart, Capable and Good</p> <p>Gratuitous Mention of Die Hard as Best Christmas Movie</p> <p>It's far easier to match to an existing want than create a new one</p> <p>How do you make their case for your idea as strong as it can be?</p> <p>Agatha Christie, Nero Wolf and James Bond!</p> <p>Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling</p> <p><a href= "https://www.trustinsights.ai/analyticsformarketers">Join the Analytics for Mark