Felt Marketing for Manufacturers: Uncomplicating Success in the Manufacturing World with Allison DeFord

<p><strong>Connect with Allison DeFord:</strong></p><p><strong>LinkedIn: </strong>https://www.linkedin.com/in/allisondeford/</p><p><strong>Email:</strong> allison@feltmarketing.com</p><p><strong>Lisa Ryan:&nbsp;</strong>Hey, it's Lisa Ryan. Welcome to the Manufacturer's Network podcast. I'm excited to introduce our guest today, Allison DeFord. Allison is the founder and trailblazer at felt marketing for manufacturers, and also an expert on the manufacturing MA Masters platform and the overly caffeinated host of the Manufacturing Masters podcast.</p><p><br></p><p>She lives to rid the manufacturing world of the web. We syndrome and guide manufacturers to being seen, heard, and felt by their ideal customers. Allison, welcome to the show.</p><p><br></p><p><strong>Allison DeFord</strong>&nbsp;is Excited to be here. Thank you for having me.</p><p><br></p><p><strong>Lisa Ryan:&nbsp;</strong>Share a little about your background and what led you to do what you're doing with manufacturers.</p><p><br></p><p><strong>Allison DeFord</strong>, it's mostly the fact that they are makers, and that's always fascinated me. They make something from nothing. And for me, it's the people, the stories. Many companies we work with, granddad or grandma, bootstrapped had two nickels rubbed together, but they solved a problem.</p><p><br></p><p>They created something that didn't exist to solve a problem. And I think the coolest thing about manufacturing is making something from nothing again. And I love its technology side and its evolution over the years. It used to be considered blue-collar, grungy, dark, whatever. It's the complete opposite today. And I just find that very exciting, watching the transformation, and yeah, I live to help people communicate better, and that's the reason that we are called Felt. The most beloved and successful manufacturers are not just seen and heard.</p><p><br></p><p>But they're felt and connected to the heart of their customers, and that's not an easy task. And we're good at helping them do that, especiall