Fanocracy with David Meerman Scott

<p>Something a little different today with these challenging times we are going through.</p><p>We have special guest and business and marketing guru David Meerman Scott.</p><p>David shares some insight into business and marketing in uncertain times.</p><p>Some key points from Davids chat;</p><p>During this down time, be thinking about how to use the online channels effectively:</p><p>instead of focusing on your products or services, think about your buyers – think about creating content for your buyers and the people you’re trying to reach and how you can help them instead of focusing on your products/services</p><p>eliminate the jargon and stock photos. Get rid of buzz words.</p><p>effective use of video because we can reach people virtually if we can’t be there physically.</p><p>Our brains are hard wired to want to be part of a tribe of liked minded people. Further than 12-ft away is called public space and our brains don’t track people in this space. 4-12-ft away is social space, but we can’t do that right now because of COVID-19. Inside of 4-ft is personal space. The closer you get to people, the more powerful the shared emotion is.</p><p>Thanks David for giving your time to the club. You can find out more about David at <a href="https://www.fanocracy.com/">https://www.fanocracy.com/</a></p>