Famous swipe file sales letter DEBUNKED!

Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode?  Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 👨‍🔬 https://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211214 (Get Scientific Advertising by Claude Hopkins FREE (Audiobook & PDF)) 👩‍💻 https://www.btmsinsiders.com/courses/scientific-advertising-in-the-21st-century?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211214 (My Scientific Advertising in the 21st Century Training) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211214 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211214 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211214 (Apply to work with Roy) Are you familiar with Martin Conroy’s famous Wall Street Journal sales letter about the two young men? Legend is, it generated over $1 billion in subscription revenue for the Wall Street Journal — and actually probably generated over $2 billion in total… And that it was mailed successfully for 30+ years… Which is why many copywriters consider it a LEGENDARY ad worth swiping and copying and studying from. But here’s the thing… Even though it’s a GOOD ad... It’s NOT nearly as GREAT (much less LEGENDARY) as it’s often made out to be. In fact, it might