Fad or Future? (Part 1): Using the Metaverse to Build Brand Loyalty

<p>Why is the metaverse so important for retailers to pay attention to? How can the metaverse be leveraged to build brand loyalty? In this episode, the first of our “fad or future” mini-series, we are joined by Robert Brown, National Digital Leader for Retail and Consumer Products at BDO USA, to help us understand how retailers can incorporate this new platform into a successful brand building strategy.</p>