Facebook's Changing Ad Policies: Are other platforms better for conversions?

<p>Facebook (Meta) has begun to restrict targeting certain categories within their advertising platforms such as health causes and politics. This affects not only Facebook but also Instagram and WhatsApp which they also own. In a position no corporation wants to be in, they are in the process of performing damage control on their reputation and public image. Reacting to pressure from groups like Apple and the governments of various countries, they are playing catch up in regards to their user data privacy policies. While this is great for users, marketers will now face many challenges as a direct result of this new direction. How it impacts agencies and businesses will vary based on their industry, goals, and strategy. It also means that for the first time, many will look towards smaller platforms that rely on their own first-party data such as Reddit and Pinterest.</p> <p>In this week’s Digital Marketing Mondays Devin and Hans discuss the challenges and opportunities that Facebook's changing ad policies are creating.</p>