Facebook Is Building Products for the Workforce, and It's Betting on SaaS Partners

<p>In this episode of <em>SaaS Connect</em> by <a href="https://www.cloudsoftwareassociation.com/">Cloud Software Association</a>, we interview Amelia Kirby, Head of Global Technology and Platform Partnerships, Facebook Workplace. We discuss the partnership program which was launched earlier this year; their plans to grow the platform by integrating with vendors; and what they are looking for in technology partners.</p> <p>Facebook Workplace, currently boasting around 80 partners, is not just another collaboration tool. Instead, the goal is to provide end-to-end organizational communication to improve the employee experience for all employees, not only the desk workers.</p> <p>Amelia explains that when organizations look after their frontline employees—by providing better support and tools for those workers to not just do their jobs, but feel like they're part of the company that they work for—employee churn is reduced, ultimately saving companies money.</p> <p>What Facebook Workplace prospective vendors can expect from this exciting conversation:</p> <ul> <li>Facebook Workplace want to expand their partner strategy around collaboration tools that provide deep and meaningful integrated experiences for users. They also want to connect with tools that help HR managers manage their workforce at scale.</li> <li>They are interested in working with resellers, services partners, and technology partners.</li> <li>Their goal is to enable people to access the platform from products and services that they're already using, but they also want to build integrations that allow people to reach those tools from within Workplace as well.</li> <li>They plan to boost resources for those partners that may not yet have full or extensive partner marketing resources, so that their partner marketing team becomes the vendor’s team.</li> <li>The metrics they pay attention to.</li> <li>Ways that prospective partners can connect with Facebook Workplace to learn more.</li> <li>Q&amp;AsWhat's the partner recruitment goal?<br> Whic