Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni

<p class="tdfocus-1685724123439">We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. </p><p class="tdfocus-1685724123439">She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way.&nbsp;</p><p>In this episode we discuss:</p><ul><li>What is Advantage+ and how does it work?</li><li>Utilising algorithms to target demographics&nbsp;</li><li>Factoring annual sales peaks into your marketing&nbsp;</li><li>Leaving targeting to AI and focusing on creative&nbsp;</li><li>Getting the best results from algorithmic marketing </li></ul><br/><p><p class="tdfocus-1681829256296">text to follow</p> </p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p>