Facebook Ads: Is Your Business Ready for Them?

<h2>Facebook Ads aren't a Magic Potion for Your Business, They Are Simply a Marketing Channel</h2> <p> </p> <h3>About Jennifer Spivak</h3> <p>Jennifer Spivak is on a mission to help amplify women’s voices in the world through the powerful medium of Facebook Ads. She is known as the conversion queen by Forbes and has generated over $16 million for hundreds of notable clients worldwide.</p> <p>Jennifer is also on a mission to work less and make more. She a rebel of the hustle culture.</p> <h3><strong>The Second Phase</strong></h3> <p>So many people feel stuck and believe they have to stay because they need the money or the benefits and so they live in a happy job. When you want to move into something new, ask yourself the question, do you want to stay stuck, or follow your values, visions, and passions.  Starting a side gig is an option to make money on the side while building your business.</p> <p>When deciding whether or not to leave her first company, Jennifer was asked by a friend, “how many days in the last month have you thought about leaving this job?”  Her answer was 30 and that was her sign to make the change.</p> <h3><strong>Facebook Ads vs. Instagram Ads</strong></h3> <p>Setting up the ads is exactly the same, but you choose where the ad will be presented, Facebook or Instagram.  It is best not to look at them differently, and let the algorithm automatically adjust to the best place based on the demographics, etc. that you are looking to target.</p> <p>Select Facebook and Instagram when setting up the ad and then the algorithm, which knows more than we do, adjust based on where the best results are.</p> <h3><strong>When Should I Run Facebook Ads</strong></h3> <p>Jennifer shared that it is best to wait until your offer, your messaging and your customer decision journey have been validated.  People think Facebook ads will solve all of the problems in their business and help them make more money. But that isn’t true. Facebook Ads are simply a marketing channel.  They are a way to get people into the “thing”