ExxonMobil Leverages Data to Predict Consumer Behavior

<p>Yan Côté is U.S. Marketing Communications Manager for ExxonMobil, which has more than 11,500 fuel and convenience stations nationwide.</p><p>Loyalty360 CEO Mark Johnson caught with Côté to discuss ExxonMobil’s customer loyalty and engagement programs and what is in store next for the brand. Read the interview <a href='https://loyalty360.org/content-gallery/featured-story/exxonmobil-leverages-data-to-predict-consumer-beha'>HERE</a>.</p>