Exploring Zero Click Content with Amanda Natividad

<p>You can’t get around the fact that it’s tough out there for content creators and marketers.&nbsp;&nbsp;</p><p>It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks.&nbsp;&nbsp;</p><p>So how do marketers navigate this brave new world where platforms reward zero-click behavior?&nbsp;&nbsp;</p><p>In this episode of the podcast, VP of Marketing at Sparktoro, Amanda Natividad, speaks to our host Amy Woods about the value of zero-click marketing and how to successfully play platforms at their own game.&nbsp;</p><p><strong>Find out&nbsp;</strong></p><ul><li>What zero click content is and why it’s important&nbsp;</li><li>Examples of zero click content and the platforms to focus on&nbsp;</li><li>Amanda’s approach to research and repurposing&nbsp;</li></ul><br/><p><strong>Important links &amp; mentions:&nbsp;</strong></p><ul><li>Amanda Natividad on LinkedIn https://www.linkedin.com/in/amandanat/&nbsp;</li><li>Amanda on Twitter https://twitter.com/amandanat&nbsp;</li><li>Sparktoro’s Office Hours https://sparktoro.com/resources/office-hours&nbsp;</li><li>Content10x.com <a href="https://www.content10x.com/" rel="noopener noreferrer" target="_blank">https://www.content10x.com/</a>&nbsp;</li><li>Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/&nbsp;</li><li>My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)&nbsp;</li></ul><br/><p>Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.&nbsp;</p><p>Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.&nbsp;</p><p>J