Exploring the theme of your show with Jay Acunzo

<p>Jay Acunzo is the author, speaker, and host at Unthinkable Media. After years of podcast hosting and developing podcasts for others, Jay explains why it’s critical to with a strong premise, consistent theme, and a unique hook. He’s passionate about exploring the idea of resonance, story telling, creativity, and investigating the questions that Google can’t answer. </p><p>0:00 Intro <br>1:16 Conversation with Jay <br>2:12 8 years of podcasting <br>3:06 Premise, topic, hook <br>7:10 Customers’ pain points <br>10:45 Resonance VS Reach <br>14:24 Quantity VS Quality <br>18:00 Investigate what Google can’t answer <br>22:34 Content as a product <br>24:05 Try the wine strategy <br>27:50 Theme <br>31:40 Connect with Jay <br>32:55 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jay:| <a href="https://twitter.com/jayacunzo">Twitter </a>| <a href="https://www.linkedin.com/public-profile/in/jayacunzo">LinkedIn</a> | <a href="https://jayacunzo.com/newsletter">Newsletter </a>| <a href="https://pod.link/jay">Podcast</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>