EXPERT SPOTLIGHT: Social Proof Mastery or 'Building your position of authority' with Erik Jensen - Episode 25, Season 3 of Better Business, Better Life!

<p>Erik Jensen is the Co-Owner of <a href="https://predictiveroi.com/"><u>Predictive ROI</u></a>—a 7-figure marketing agency helping businesses monetize their position of authority.</p> <p>A business owner since age 14, Erik began his entrepreneurial journey via a national juggling business that took him and his brother around the country.</p> <p>Now the Chief Strategy Officer at Predictive ROI, Erik developed the podcasting strategy that made the agency over $2M, which was featured in the book <em>Profitable Podcasting</em>.</p> <p>In this podcast, we talk about why it's important to own your own platform (from lessons learned in the past), how juggling can pay ou rway around the US for years &amp; how to build your own platform so that you are not reliant on others.</p> <p>Erik's top 3 tips:</p> <p><strong>1. Figure out how to leverage your time.</strong></p> <p>We all have the same amount of time in our days. The more you can do with that time, the better. Stop doing the things that you suck at. Instead, find or hire the people who are really good at the things you're bad at. Don't hire people that are like you, right? If they're just like you, then they're going to have similar skill sets.</p> <p><strong>2. Run towards the pain</strong></p> <p>If there is a particular challenge that you have in serving your clients, or there's a particular challenge that your clients can't overcome, run towards that pain. Because if it's a pain for you, it's a pain for your competitors. You're going to put yourself at a competitive advantage if you can solve the problem for yourself internally. And if you're running towards the pain that your clients have, and solving that for them, then you're their white knight. You can come in and say, 'I can take care of this, it doesn't have to be a problem anymore. We have the solution.' Both of those are pretty good things to have. Competitive advantages and being able to be the right fit for your clients to solve their problems.</p> <p><strong>3. Build and utilise social proof</strong