Expert Amazon Advertising & PPC Strategies with Mina Elias

<p><strong>If you have ever run an ad on Amazon you know how complicated and expensive it can be. Today we have a special guest, Mina Elias, who is going to help us change the way we perceive Amazon PPC and empower us to take back control and dominate our ads.</strong></p> <p> </p> <p><span style="font-weight: 400;">Today's guest is off the chain. We are so excited to be talking to Mina and talking about Amazon PPC strategies. You guys know we need all the help that we can get.</span></p> <p> </p> <p><span style="font-weight: 400;">Mina is looking forward to sharing PPC strategies that can help you launch products on Amazon, whether it's private label or wholesale bundling. A very data driven approach. Very logical and fundamental in concepts you can follow no matter what you're doing. </span></p> <p> </p> <p><span style="font-weight: 400;">So his normal beginning came to America in 2011. He was born in Egypt and grew up in Dubai. He studied chemical engineering, graduated top of the class, got his bachelor's and master's. Got a 9-5 corporate job in a new product development for a medical devices company. Worked there for five years. After changing jobs a few times, he realized corporate was not for him. And so he decided to start a supplement brand business since he is an MMA fighter and still trains. He fought and competed many times. He got interested in creating a supplement brand that helps him as an MMA fighter.  So he created MMA nutrition, which is an electrolyte powder. It is still on Amazon. You can go check it out. He created a few other brands after that. </span></p> <p> </p> <p><span style="font-weight: 400;">Later on he realized is all marketing, you're just putting a bunch of words and you make it sound cool to people and then you market it through influencers and to Amazon, and then you sell the product. </span></p> <p> </p> <p><span style="font-weight: 400;">At first, he went from gym to gym and door to door supplement stores. No one would like it. He would take one and take one out but no one wa