Expanding Your Tour Brand through Podcasting with Danielle Desir

<p>In this episode of the Tour Operator Start-Up Series, Sita, Ripley, and <a href="https://danielledesir.com/">Danielle Desir</a> discuss how to build a podcast to expand your brand.</p> <p>They break down the basics of creating a podcast and how Tour Operators can use it to generate passive income.</p> <p>They brainstorm how Sita and Ripley can go back to their brand’s roots to develop podcast content aligned with their company’s mission and values.</p> <p>They also consider the different characteristics that make a great podcast and the importance of cultivating a community around content.</p>