Expanding Programmatic Capabilities for Campaigns with Jesse Contario MiQ

<p><strong>Jesse Contario</strong> is the Director, Political and Advocacy at MiQ, a global programmatic media partner bringing integrated targeted ad solutions to an increasingly complex media landscape.  We talk about:</p> <ul> <li>Permanent impact of the pandemic on how people are consuming media and expecting to be able to vote</li> <li>Sources of data to inform programmatic choices including Automated Content Recognition (ACR) data of real-time tv consumption</li> <li>Linear tv consumption versus the OTT and advanced and connected tv audience and the impact on political media budgets</li> <li>Using an omnichannel connected approach to address the changing media consumption habits of voters</li> <li>Opportunities for political campaigns to think about which media format is best suited for each message</li> <li>Leveraging new digital identifiers to drive incremental reach and higher frequency with high-impact creative multiscreen options</li> </ul> <p>@WeAreMiq #DigitalPolitics #PoliticalAds #AdTech #PoliticalProgrammatic</p> <p><strong><a title="MiQ" href="http://WeAreMiQ.com" target= "_blank" rel="noopener">WeAreMiQ.com</a></strong></p> <p><strong><a title="MiQ" href= "https://www.linkedin.com/company/miq-digital/" target="_blank" rel="noopener">On LinkedIn<img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/miq.png" alt="MiQ" width="180" height="171" /></a></strong></p>