Expanding internationally into market openings with Kameleoon's Jean-René Boidron

<p><strong>Key Points:</strong></p><ul> <li>Jean-René explains how Kameleoon got its start (01:07)</li> <li>How Kameleoon got an advantage by establishing itself outside of the dominant North American market (02:40)</li> <li>My thoughts on finding market openings and targeting a specific set of customers (05:34)</li> <li>Why Kameleoon keeps its core strategy the same globally, which some localized differences (07:00)</li> <li>I explain the advantages of being more local with a quote from Prof. Richard Lynch (09:06)</li> <li>Jean-René explains the market verticals Kameleoon is focused on (13:22)</li> <li>Why word of mouth is a pillar of Kameleoon's marketing strategy (15:27)</li> <li>I explain why building mental availability is essential to generating more word of mouth (16:42)</li> <li>Why Kameleoon prefers to go "slow in the right direction" over "fast in the wrong one" (18:04)</li> <li>My thoughts on why product differentiation is important, but not enough to win you the game, with a quote from Gong's Chris Orlob (19:16)</li> <li>Jean-René explains why smaller markets don't see as much commoditization as large ones (21:43)</li> <li>Why Kameleoon was hesitant to rely on lots of VC funding in the early days (24:46)</li> <li>My thoughts on the challenges of over-funding startups with a quote from Jason Calacanis (26:23)</li> <li>Wrap up (28:57)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.linkedin.com/in/jrboidron/">Jean-René Boidron LinkedIn</a></p><p><a href="https://twitter.com/jrboidron">Jean-René Boidron Twitter</a></p><p><a href="https://www.linkedin.com/company/kameleoon/">Kameleoon LinkedIn </a></p><p><a href="https://www.kameleoon.com/en">Kameleoon Website</a></p><p><a href="https://vwo.com/platform/">VWO</a></p><p><a href="https://www.optimizely.com/">Optimizely</a></p><p><a href="https://www.salesforce.com">Salesforce</a></p><p><a href="https://www.baidu.com/">Baidu</a></p><p><a href="https://global-strategy.net/">Prof. Richard Lynch Website</a></p><p><a href="https://ww