EVOLVING MATTERS to Ashley Gorrie

<p><span data-preserver-spaces="true">In my new series, Word Matters, I ask guests to identify what word matters most to them and then why. We then look at how this word has influenced their choice, help them overcome challenges, and purpose a path with purpose.</span></p> <p><span data-preserver-spaces="true">Did you watch the show <a href="https://www.imdb.com/title/tt0804503/">Mad Men</a> that ran on <a href="https://www.amcnetworks.com">AMC</a> networks? 2007 - 2015. It was a period piece about a fictional advertising agency. Man Men was a slang term coined by people who worked in the NY Advertising scene as many of the shops made their home on Madison Avenue. I loved the show because it captured the golden age of advertising within the rapidly changing and often clashing culture of the sixties. That's what great advertising does. It breathes through the zeitgeist of a changing consumer to uncover unique insights, unmet needs and to position brands so that they matter. As <a href= "https://www.amc.com/shows/mad-men/cast/don-draper--48875">Don Draper</a> says, who is the star of the show, 'new' it creates an itch, you put your product in, like a calamine lotion.</span></p> <p><span data-preserver-spaces="true">My guest today is Ashley Gorrie. She is the CEO of <a href= "https://www.instagram.com/gorrieactivates/">Gorrie,</a> Canada's oldest advertising and marketing services company. It's been breathing for 135 years; Gorrie has survived Great Depressions, Recessions, Two World Wars, and it's now COVID. This show isn't about Gorrie; it's about Ashley and her word Evolving.</span></p> <p><span data-preserver-spaces="true">Ashley is the fifth generation to lead this family, and most studies will show that it is difficult and at times impossible to pass the baton between ages. Issues like entitlement, unwillingness to transfer power, or the lack of talent or vision tears apart the founders' dreams. </span></p> <p><span data-preserver-spaces="true">I ask Ashley how they have done it, and she is candid in saying th