Everything You Need to Know to Make Your Idea a Reality and Bring a Product to Market

<p>Are you like me? I have so many ideas (including a product or two) swirling around in my head that sometimes I even overwhelm myself.</p> <p>Nicole DeLarzac has twenty plus years of marketing experience, primarily in the product industry.</p> <p>Today she works with entrepreneurs to help them bring their ideas to reality and create a strategic plan for bringing their product to market.</p> <h3>About Nicole</h3> <p>Nicole graduated from business school and started consulting.  She quickly realized that she wanted something more creative and less analytical.</p> <p>She left consulting and joined Kraft foods.  Coke-a-Cola took her away from Kraft.  She and her husband moved to Australia and while pregnant with her first child she started her own business to have flexibility with being a mom.</p> <p>Her business was importing foods from South America and selling to wholesalers and brands like Kohls and Woolworths.</p> <p>Upon moving back to Canada, she left her business and decided that she wanted to help other female entrepreneurs who needed help creating a business and being a mom.</p> <h3>What are the steps to bringing an idea to fruition?</h3> <h5>Ideation</h5> <ul> <li>Iterations of the product and what problem can it solve and what makes your product different</li> <li>Come up with ideas and narrow it down based on competitive marketplace – 5 Top Ideas</li> </ul> <h5>Concepts</h5> <ul> <li> Written and visual expressions of the product so that people will understand exactly what the product is and the problem it solves</li> </ul> <h5>Testing</h5> <ul> <li>Surveys</li> <li>Appeal - what appeals to your audience</li> <li>What are they likely to buy</li> <li>Could the product be improved</li> <li>Feedback</li> <li>What they like, what they don’t like. Feedback is important because you want to understand what the consumer wants and likes.</li> </ul> <h5>Refine the Top Concept</h5> <p>Results in final idea</p> <h5>Development</h5> <ul> <li>1^st prototype</li> <li>Consumer market feedback from a target a