Everything You Need to Know About Candy Packaging EAT ROTTEN | Ep 106

<p>Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy.</p> <p>Here's what you'll get in this episode:</p> <p><strong>Hard lessons learned:</strong> How packaging can delay your product launch.</p> <p><strong>We didn't consider print production:</strong> How files need to be set up from the start</p> <p><strong>Managing color:</strong> How some substrates react to color and the different processes to overcome BAD color.</p> <p>In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all.&nbsp;</p> <p>-----</p> <p>Support ROTTEN gummy worms <a href="https://www.eatrotten.com" target="_blank"><strong>here</strong></a></p> <p>Learn more about Michael Fisher on <a href="https://www.linkedin.com/in/michael-fisher1/" target="_blank"><strong>LinkedIn</strong></a></p> <p>Step into their disgusting lab <a href="https://www.instagram.com/eatrotten/" target="_blank"><strong>here</strong></a></p> <p>Connect with Evelio on <a href="https://www.linkedin.com/in/eveliomattos/" target="_blank"><strong>LinkedIn</strong></a></p> <p>-----</p> <p>Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.</p> <p><br></p>