Everything You Need to Know About Building Authority Sites With Ricky Kesler [Ep.111]

<p><span style="font-weight: 400;">Creating a website that generates a steady stream of revenue is goal number one for the majority of site owners. </span></p> <p><span style="font-weight: 400;">The challenge is leveling your site up further, to where the money you make from your site can replace your main source of income. </span></p> <p><span style="font-weight: 400;">Teaching people to do exactly that is Ricky Kesler’s passion. Ricky is the co-founder of Income School, an educational platform that teaches website owners how to build profitable blogs and YouTube channels that provide a reliable source of income. </span></p> <p><span style="font-weight: 400;">In this episode, Ricky joins us to discuss why focusing on building authority is the best way to create a profit-generating website. Building authority not only helps your site rank better on Google but also makes accumulating backlinks that much easier. </span></p> <blockquote> <p><em><span style="font-weight: 400;">“Five or six years ago, just writing good content was enough. But now, in addition to good content, it’s grown more and more important to have authority of some kind.”</span></em><span style= "font-weight: 400;"> </span></p> </blockquote> <p><span style="font-weight: 400;">According to Ricky, there are two main areas to focus on when building authority, topical authority and industry authority. You can build topical authority through a depth of content. Instead of focusing on surface-level topics in your niche, pick 1-3 niched-down categories that you can dive deeper into. Writing an extensive amount of content will help you become an authority in these subcategories before expanding into the wider niche. </span></p> <p><span style="font-weight: 400;">Second, build authority and renown in your industry by writing guest posts, or even better, appearing on relevant podcasts. This will help you become a known name in your niche and, as an added bonus, will help you build relevant backlinks to your site. </span></p> <p><span style="font-weight: 400