Everything is Content Now: Riffing on an article by Can Duruk

<p>On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf, talk about an article they read titled “Everything is content now” by Can Duruk. The article asks the question, what actually is content and is it actually good to consume? Brett and Jonathan discuss the difference between creating and generating content and navigating trends during the evolution of B2B content marketing.</p><p>0:00 Intro <br>2:30 Conversation with Jonathan <br>3:44 Inspiring curated content <br>8:15 Everything is content now <br>14:00 Creating vs generating content <br>17:50 Thought leadership <br>20:30 Consumption is good <br>21:50 Trends <br>26:53 Fathom on social media <br>30:05 Outro </p><p>Article: <a href="https://themargins.substack.com/p/everything-is-content-now">Everything is Content Now</a></p><p>Follow Fathom:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a></p>