Every List is a Lie | One-Shot #13

<p>In this one-shot, we unpack how we can become more discerning about the real intent behind lists. Jay walks us through a very special ingredient list for his mom’s famous green bean casserole to give us a real-life example of how sneaky lists can be.  </p><p>SHARE THE SHOW:</p><p>Help others find Unthinkable in their favorite podcast player by sharing this link: <a href="https://pod.link/jay">https://pod.link/jay</a></p><p>SUBSCRIBE TO THE NEWSLETTER:</p><p><a href="https://jayacunzo.com/newsletter">https://jayacunzo.com/newsletter</a></p><p>Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.</p><p>SPONSOR: THE JUICE</p><p>Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.</p><p>Learn more at<a href="https://thejuicehq.com"> https://thejuicehq.com</a></p><p>CONNECT WITH US ELSEWHERE:</p><p>- Twitter: <a href="https://twitter.com/jayacunzo">https://twitter.com/jayacunzo</a> and <a href="https://twitter.com/UnthinkableShow">https://twitter.com/UnthinkableShow</a></p><p>- Instagram: <a href="https://instagram.com/jacunzo">https://instagram.com/jacunzo</a></p><p>- LinkedIn: <a href="https://linkedin.com/in/jayacunzo">https://linkedin.com/in/jayacunzo</a></p><p>- Email: <a href="mailto:jay@unthinkablemedia.com">jay@unthinkablemedia.com</a></p><p>PRODUCTION:</p><p>- Creator, host, writer, and editor: Jay Acunzo - <a href="https://jayacunzo.com">https://jayacunzo.com</a></p><p>- Producer and researcher: Ilana Nevi