Eureka 305: Sowvital

Jack Lewis is the founder of a flourishing, forward-thinking brand delivering high-quality care for your houseplants. Sowvital’s three-step system offers plants (and their owners) healthy routines and rituals: think of a pioneering skincare regime but for your elephant ears instead of your epidermis. Lewis, who left a promising career in law to follow his twin passions of entrepreneurship and plants, explains how the brand has grown and where he plans to branch out next.