Eureka 299: Ripa Ripa

Launched in 2015, the Italian swimwear brand seeks to capture the elegant spirit of the Italian seaside in the 1960s. Founder Anna Laura Hoefer, an economics graduate from Milan’s Bocconi University, saw an opportunity in the market for elegantly tailored bathing trunks for men after a friend in Italy’s fashion capital had problems finding stylish beach attire that looks good in the water. Today the company continues to draw design inspiration from the Bel Paese as it branches out into summery shirts and trousers.