Ethical Swiping [copywriting]

Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210428 (High-Velocity Copywriting) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210428 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Most copywriters use their swipe files all wrong… Which is why almost every time I talk about swipe files, I tell you: do not use a swipe file! But last week, one of my episodes was swiped. No, nobody swiped it from me. I swiped the idea from someone else. I used an idea I got from someone else as the hook for my episode… In fact, it was from Andy Frisella, from his Real AF Podcast (you may also know him from the now-retired MFCEO podcast). And… My “swiped” episode was one of my most popular recent episodes! So, have I changed my tune about swipe files? Not exactly. What I did was what I consider “ethical swiping.” It’s also WAY more effective than the kind of amateurish swiping I see being taught in all kids of copywriter forums and copywriter groups online, and even in expensive copywriting programs. So today, I thought I’d break it down for you… Case study style… And share my method for “ethical swiping” versus the amateur crap I see everywhere else. https://youtu.be/IfYGJL6AmhQ (Check out today’s episode for ethical swiping for copywriters.) Yours for bigger breakthroughs, Roy Furr