Establishing Mutually Beneficial Partnerships With Major SaaS Players

<p>In this episode of <em>SaaS Connect</em> by <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, Shreyas Sadalgi, Chief Business Strategy Officer at BetterCloud, explains how to build SaaS ecosystem partnerships and overcome hurdles.</p> <p>Shreyas has spent the last 15 years building partnership ecosystems primarily around product and technology integration and, in this episode, offers lessons, strategies, and tips to build mutually beneficial partnerships.</p> <p>Listen to:</p> <ul> <li>Gifts and gadgets when building some partnerships.</li> <li>What leaders should know in order to budget effectively.</li> <li>How generating value to the end customer is of primary importance.</li> <li>Defining the value between partners and ensuring promises are being delivered.</li> <li>How to start off with micro wins, scaling them, and then marketing them for bigger wins.</li> <li>Why it’s advantageous to attend partner conferences, and maximizing opportunities for wins.</li> <li>The importance of businesses building a partnership culture.</li> <li>The lifecycle of new prospect opportunities.</li> <li>Resolving the chicken (big company) and egg (small company needing to prove itself to the big company) problem.</li> <li>The average length of time it takes from the initial conversation to signing the partner agreement.</li> <li>What a typical GTM journey with a partner looks like.</li> <li>Categorizing partners into different relationship stages.</li> <li>How to create a more quantitative planning process and prioritizing the right types of partnerships.</li> <li>Questions and answers.</li> </ul> <p>Resources mentioned:</p> <ul> <li>Pronto Resource Kit: 6 Steps To Build a Successful Partner Strategy</li> </ul> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com.&nbsp;</u></a></p>