Establish Buying Criteria [Essential Copywriting Skills for Beginners & Pros]

Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-daily&utm_medium=email&utm_campaign=20210608 (The Value-First Funnel Strategy) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210608 (High-Velocity Copywriting) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210608 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.freescientificadvertising.com (FREE Scientific Advertising by Claude Hopkins) http://www.ultimatesellingstory.com (Roy’s Book The Ultimate Selling Story) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Do this right, and it makes your offer the ONLY choice your prospect wants to make… I consider this to be one of my most powerful skills as a copywriter. And yet, it isn’t talked about much. It’s thinking you put in BEFORE you write the copy. It’s thinking I’ve built into so much of how I assemble my messages. This thinking sets it up so your prospect HAS TO choose your offer if they want their problem solved... It’s establishing buying criteria. Essentially, you’re giving them a shopping list. It’s what a solution needs to be worth buying. And it just so happens that it matches your solution perfectly. Which, when you do it right, makes the sale inevitable. https://youtu.be/qdzyVQc5tKo (Check out how to establish buying criteria for your offer, an essential copywriting