Erin Clift, CMO of Waze

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about Marketing Via Navigation, Advertising, Partnerships, and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC651.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://blueshift.com/moc">Blueshift</a></strong> and <strong><a href= "https://linkedin.com/MOC">LinkedIn</a></strong></p> <p>The path to Waze - media, content, technology</p> <p>Why it all comes back to psychology</p> <p><strong>8:15 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.</strong></p> <p><strong>Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.</strong></p> <p><strong>For MoC listeners: <a href= "https://blueshift.com/moc">Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc</a></strong></p> <p>Will they ever merge with Google Maps?</p> <p>The impact of Covid-19</p> <p>How to market with Waze - <a href= "https://www.waze.com/ads/waze-ads-starter/">Waze Local Starter</a></p> <p>How do partnerships work?</p> <p><strong>19:58</strong> <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href= "https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Waze for Good</p> <p>Map editors and the rest of the community</p> <p>What's your car pick?</p> <p><a href="https://www.waze.com/en-US/editor?env=il">Map Editors</a> and the Global Champs</p> <p><a href= "https://www.iheart.com/podcast/1119-fake-doctors-real-friends-60367049/"> Scrubs - Fake Doctors, Real Friends</a></p> <p><a href= "https://www.trustinsights.ai/blog/2020/10/podcast-in-ear-insights-planning-a-google-analytics-4-migration/"> Trust Insights GA4 Prep</a></p> <p><a hr