Erica Minchella: Thoughtfully Building Your Book of Business

<p><strong>In this episode, Steve Fretzin and Erica Minchella discuss:</strong></p><ul><li>Finding your way to do business development, regardless of personality type. </li><li>Business development that makes sense for your practice and values.</li><li>Insecurity isn’t a defect - make it your greatest asset. </li><li>Being who you are and making an effort in building your book of business. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Relationship networking is one of the best ways to do business. Keep top of mind, stay on social media, go to groups, but keep building those relationships. </li><li>You have to have a number of different sources of business development to keep work flowing as markets change. </li><li>If you think there is a group that can benefit your firm or others in your field and it doesn’t exist - start it. Be willing to bring like-minded people together. </li><li>People do not want to hear everything about you. Listen first, don’t talk more than 50%, and pay active attention to the other person. </li></ul><p> </p><p><i><strong>"Follow-up is really critical. It makes you look like somebody that you want to take to the next step."</strong></i><strong> —  Erica Minchella</strong></p><p> </p><p><strong>Connect with Erica Minchella:  </strong></p><p>Website: <a href="http://reallegalsolutions.com/">http://reallegalsolutions.com/</a></p><p>Phone:  847-677-6772</p><p>LinkedIn: <a href="https://www.linkedin.com/in/ericaminchella/">https://www.linkedin.com/in/ericaminchella/</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a href="https://www.practicepanther.com/">https://www.practicepanther.com/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twi