Eric Siu's Personal Marketing Strategy | Ep. #673

Nomzy Stholly

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Investing & Markets

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In episode #673, Eric describes his long and short-term goals for Singlegrain. Tune in to hear what makes Eric so successful! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Eric Siu's Personal Marketing Strategy</li> <li>[00:55] Daily, Eric’s team is focused on retaining clients (services and sales).</li> <li>[01:15] He personally wants to remove himself from the business almost entirely.</li> <li>[01:38] What is working is podcasting, video, SEO, content marketing, and referrals.</li> <li>[02:00] Big clients may start small, but if you can build trust, you will be able to expand into a bigger account.</li> <li>[02:35] Podcasting is 15-20% of sales.</li> <li>[02:45] 0% comes from video, because they are just starting to use it.</li> <li>[02:53] 50-60% comes from content marketing and SEO.</li> <li>[03:10] Most of his money is spent on content marketing and SEO.</li> <li>[03:18] Eric found <a href= "https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X"> Vivid Vision</a> really helpful when planning long-term goals.</li> <li>[03:32] Eric’s long-term goal is to have Singlegrain be self-sustaining.</li> <li>[03:45] People tend to poach great marketing talent. He wants to build-on flexibility, so they always feel engaged and challenged, so he won’t lose them.</li> <li>[04:29] If he could go

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